Why FloridAgriculture?
*Readership: 136,000 households and 230,000 readers monthly. Thirty-one percent of FloridAgriculture readers define themselves as full-time or part-time farmers.
*Satisfied readers: Eighty-seven percent of FloridAgriculture readers say they read, or look through, each issue in its entirety. Ninety-six percent of FloridAgriculture readers say it is as good as, or better than similar publications.
*Buying power: Ninety-nine percent of FloridAgriculture readers are Floridians. Fifty-six percent of FloridAgriculture readers have family incomes that exceed $45,000.
**Value: The cost per impression with FloridAgriculture is highly-competitive when compared to other agricultural and general interest publications. A comparison of cost per impression for a full-page ad follows:
FloridAgriculture 
1.8 cents
Florida Cattleman 10.8 cents
Florida Grower 11.7 cents
Citrus & Vegetable Magazine 12.6 cents
Citrus Industry 14.2 cents
Florida Farmer 66.7 cents.
FloridAgriculture ......................................1.8 cents
Florida Living ...........................................3.1 cents
Southern Living (SE) .................................3.3 cents
Florida Trend ..........................................10.5 cents
Florida Cattleman ...................................10.8 cents
Florida Farmer .......................................66.7 cents
*FloridAgriculture Readership Survey - 2000
**Computed from SRDS figures
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